The Critical Culture Series

Designed to anchor and align your organization to create meaningful and sustainable impact in every area you live and lead.

Before an organization can set direction, build a team, or design a system, it needs to answer one foundational question: What must we accomplish? When purpose is clear, leaders have a filter for evaluating opportunities, hiring decisions, strategic pivots, and daily priorities. When purpose is unclear or assumed, teams default to whatever feels most urgent, most profitable, or most familiar. This short study will guide you to define a purpose that aligns your team to drive impact.

Many organizations have a purpose and a vision but lack a clear mission. The result is a team that understands the why and the where but not the how. People are motivated but unfocused. They work hard on activities that may or may not connect to the actual strategic priority.
When mission is unclear, organizations tend to say yes to too many things. Every good idea feels relevant because there is no tactical filter to evaluate it against. Mission provides that filter by identifying what matters most right now.

This study will help you define the right tactics to see your strategies come to life!

Many leaders confuse vision with aspiration. Aspiration says, "We want to be the best." Vision says, "We are building toward a specific future for a specific group of people through specific kinds of work." It identifies who will be helped, what will be done, and what the organization is moving toward.
Strategic vision connects to purpose. If the purpose is the must, the vision is the could. It paints a picture of what becomes possible when the organization stays aligned with its purpose over time.
This study will guide you to define a vision that gives strategy to produce impact.

An organization can hold many values, but core values should be the ones most necessary to live out the current mission and vision. Values that are disconnected from the direction of the organization may be good words but weak anchors.
This Study will guide you to define the values and the behaviors that anchor your organizations mission and vision!